There's always talk about the Disney Princess Factor (DPF) and how it is destroying the expectations of women everywhere. In the most basic cliff-notes version, DPF shows girls how they need a prince to save them and how incredibly lustrous plus a pair of life changing shoes will make your life woodland-animal-frolicing, singing-whilst-house-cleaning-perfect. About 75% of me is saying, really guys? Can't I just enjoy Sleeping Beauty without psychoanalyzing the protagonist? And then the other 24% of me really does question the illustration and pattern of the Disney Princess. The other 1% of me is shopping for shoes online.
But a recent fashion campaign partnership has me raising thin obsession flags on Disney princess. Designers like Roberto Cavalli have sexed up and slimmed down these darling ladies and it's a little over the top thin fascination.
It's attention grabbing, but who is the target market here? Will sultry anorexic Pocahontas sell clothes? What's Disney's goal? It's just a partnership that doesn't fit the Disney family mentality. I'm sure Walt is rolling over in his cryogenic freezer over this.
What are your thoughts?