Semi-healthy curated recipes with thoughtful flavor marriages. Simple when best, complex when it's worth it.
We're a husband and wife team. She's a dietitian nutritionist with a streak of cat lady (and a slightly smaller, secret streak of competitiveness. In sixth grade Carlene got overly involved in a game of dodgeball and made a boy cry). In 2016 she was named one of Loudoun Business Journal's 40 under 40 and she's currently serving as the Virginia Academy of Nutrition and Dietetics President. He's a design savvy, typography obsessed creative who likes the third most famous New Zealand folk band. He also has an insane memory (Chris can tell you the one embarrassing thing you said the first time we met that you hope no one noticed, and also a fact about your cousin you mentioned in passing). We've known each other since fourth grade and have the cringe-worthy yearbook photos with choker necklaces and dragon shirts to prove it. Seriously. They're awful.
We work together from our home studio as content creators, doing recipe development, food photography, stop motion and videography as well as consulting for food and beverage brands. We're proud to have created national marketing campaigns for clients.
We also like to keep a running list of the weird things we do in our business, because honestly, we can't believe how much fun we get to have. Some of the stranger things we've done recently include spray painting 50 pieces of fruit different colors in the drive way (our neighbors have so many unanswered questions), freezing our table top to photograph ice for a ice-themed photoshoot in July in Virginia, figuring out how to make produce float, and cutting a hole in a box, sticking Carlene's neck through it and filling it with 10 pounds of cranberries.
As far as what kinds of recipes we post here on the blog, we like to say 'they're always worth it'. There are plenty of blogs sharing 5 ingredient crockpot recipes for picky eaters, but this isn't one of them. If we use an unusual method or ingredient (like sous vide or manuka honey), it's because it's the best it can make that recipe and we've tested it and know it's worth the extra work or cost. Not all of our blog recipes have an edge of complexity. In fact, some of our favorite things are the most simple and focus on flavor pairing the best tomatoes with an ingredient you may not have thought would work.
Cranberry Marketing Committee
- Almond Breeze
- Blue Diamond
- and more...