I'm going to go ahead and put this out there. I love Martha Stewart and her team. Or, as I like to call them in casual conversation, 'Martha's Minions'. I know there are some people who just don't like the Martha brand and pride themselves in using statements like 'Martha Doesn't Live Here'. I, on the other hand will attempt to complete projects like hand stenciling botanically accurate artichokes on a French Bulldog's sweater, and enjoy it.
But even if you're not a fan of the brand you have to admit they are an excellent business. The brand is expansive with multiple books, craft packages, baking ware, flowers, paint, tv shows, apps, a radio show and magazines. (Side note: Download the Martha Stewart Cocktail app. It is so well photographed and layed out I can't believe it). They can take a single idea and utilize it on every platform exceptionally well. There is never a 'we saw this last July' moment. Every move is brand accurate and cutting edge. That is honestly impressive.
During one of my library visits I picked up "The Martha Rules: 10 Essentials for Achieving Success As You Start, Build, or Manage a Business". The book was based on business advice Martha gave to fellow inmates while she was in federal prison. It's a quick read with advice anyone with a business, or an idea, can use. There are lots of examples of Martha's business decisions as she became "Martha Stewart Living Omnimedia
- What's passion got to do with it? Build your business success around something you love.
- Ask yourself, what's the big idea? Focus your attention and creativity on basic things that people want and need.
- Get a telescope, wide angle lens and microscope. A business plan should allow you to stay true to your big idea, but also help you focus on long term goals and every day details.
- Teach so you can learn. By sharing your knowledge about your product with your customers, you create a deep connection with your business.
- All dressed up and ready to grow. Use smart, cost effective promotional techniques that will arrest the eye, tug at the heart, and convey what is unique about your business.
- Quality is every day. Strive for quality in every decision, every day.
- Build an A team. Search for advisors and partners who complement your skills and understand your ideals.
- So the pie isn't perfect? Cut it into wedges. Gather the good things in sight, abandon the bad, clear your mind, and move on.
- Take risks, not chances. Never leave it to chance. A well calculated risk may benefit you.
- Make it beautiful.
Dietitian Nutritionist. My husband Chris and I create food and beverage photos, videos, stopmotions and recipes. And they're really cool.