I've been handed a massive quantity of business cards over the past few years in this industry. Some business cards are well planned out, allowing the card to communicate the essence of the individual it represents. Some are so gorgeous and witty, they are pinned to my typography and layout board. Others lack a certain....everything. Over the past few weeks my graphic designer/husband has been toiling away over a brand identity for Carlene Thomas RD. One would think it's easier to design for someone you know, but if you ask him he'll tell you it's the hardest project ever. How can you translate a personality to one tiny card, one website, one color scheme? And yet finally, many samples later, Carlene Thomas RD exists on heavy, beautifully printed card-stock and beyond . From rubber stamps, business cards and mini-cards, to envelopes with pink liners, this is what contact looks like from my dietitian desk. And soon, you'll see the whole shebang in website form.
If you're pondering the necessity of business cards, I say go for it. There were many times as an intern where I regretted not having business cards on hand. Mainly, I refer to the time I had to hand write my contact information for every person attending a specific function. Never again.
Do you have a business card? How did you decide how it should look and feel?
Dietitian Nutritionist. My husband Chris and I create food and beverage photos, videos, stopmotions and recipes. And they're really cool.