Women in Food: Good Zebra : Classic Cookies and Snacks, Better For You

I'm kind of reaching that age where I'm having nostalgia about childhood things. Like Lisa Frank. Or Spice Girls... orrr food. I mean really, it's mostly about the food and it's usually as a theoretical. Because I definitely do not like the way the packaged snacks of my childhood tasted now. But in my head...I still love them. RIP those bread sticks you dipped into fake cheese, zebra cakes and hi-c. 

If you look back at that shi* that we we ate as kids as an adult, you're kind of floored such junk is allowed as an ingredient. Or even that those snacks were a possible norm at lunch or as a halftime snack/post game snack provided by parents at soccer. You know you ate Gushers at least once as a kid during a sporting event. So if you take all of that into account: a desire for nostalgic snacks but in a way that isn't filled with absolute junk, you get Good Zebra. 

The Good Zebra team came into my life via Instagram. Their dark and sharp humor obviously drew me to them most immediately, but the concept in itself is something I totally stand behind. Why not re-create something you loved as a kid but do it even better? And more importantly, do it in a way that's also healthy. I'm thrilled to have you guys meet Good Zebra, especially since their website just launched within the past week with 3 flavors. So be in the know, follow them and earn your snack stripes. 

Erika- CEO/Founder Good Zebra:  Facebook, Pinterest and Instagram

1. Tell us about yourself and your business.

I am the founder and CEO of Good Zebra, a female led, better-for-you food company. I have a unique blend of interests and experience across a diverse list of specialties—sports and entertainment, financial services, fashion, and now food. Good Zebra was something I envisioned doing with my network of badass women behind me, set out to reinvent classic cookies and crackers. At Good Zebra, we aspire to create a brand that is honest and transparent, not just in our product but who we are 

2. If you could define your food philosophy in one sentence it would be….

Enjoy what you eat. That says it all. 

3. What are your 3 must have foods in your kitchen?

Avocados, apples, miso. 

4. It’s your birthday. What are you eating?

Fucking white sheet cake, like the kind you get from the grocery store, with whip cream frosting. 

5. Signature cocktail?

Vodka, fresh squeezed lemon juice, fresh grated ginger, and club soda. 

6. Food you can’t like no matter how hard you try?

I’ve never had meat or seafood in my entire life so I think its safe to say that. And if that doesn’t work, also cannot do almond butter. 

7. What are your go-to resources for all things food (websites/magazines/groceries etc)?

That’s a hard question. I actually don’t read magazines or have go-to resources. My inspiration is my kitchen and my imagination. I wish I was cool enough to keep up with all that. I would say the one thing I do use as a resource is foreign markets in New York. I walk into Indian or Japanese markets and inspiration strikes. 

8. Food fad you wish would die a horrible death?

All things diet. Soda, candies, gum. Fake sugar is FAKE! Nothing that crosses our lips should be FAKE! Nutrisweet should literally be illegal. 

9. Must have kitchen tool:

Microplane, in a variety of sizes.

10. What’s the one thing you learned this year that changed the way you think about food?

Processed sugar is evil. Its an additive in almost everything we get that is packaged. Launching a food brand has taught me that, be aware of sugar. 

Also, two more things to make your weekend magical.
1. You can take their spirit animal quiz. I'm a unicorn, baby! 

2. I just got the product in the mail and you should definitely order some vanilla cookies right now to make going to back to work after the holiday weekend do-able.